Challenge: Wawa’s Hoagiefest is a 10-week reduced price Hoagie event that involves a multi-faceted promotional plan. Wawa relies on Omega to fulfill all the elements required to kick off the celebration.
Solution: For Hoagiefest 2014, Omega created outdoor pole signs, bumper boards, pump toppers, product-specific POS, door clings and shelf talkers.
Challenge: Joy Global is a worldwide leader in high-productivity mining solutions and was recently looking for a way to rebrand their large commercial vehicle fleet.
Solution: Omega developed and delivered an online portal for reordering and replacing vehicle fleet wrap materials. Omega also provided seamless production and coordination of installation, which minimized impact on day-to-day business operations.
Results: Joy Global was able to rebrand their fleet with minimal interruption to their routine business operations. Now their vehicle fleet looks great and is working hard to support Joy Global branding efforts.
WAWA BEER CAVE
Challenge: Wawa is a chain of more than 645 convenience stores and has been a valued client of Omega’s for more than 25 years. Throughout our relationship we’ve provided a broad suite of services including design, production, distribution and installation of Wawa’s marketing materials. In January of 2014, Wawa opened several new convenience store locations and Omega was pleased to assist in developing inviting consumer spaces within the new construction areas.
Solution: Omega installed a variety of interior graphics and wall murals, creating the inviting area the client desired and extending the existing floor space.
Results: Our work increased and improved customer flow, and exposed customers to a premium brand selection in a unique area of the store.
TROPICANA CASINO & RESORT
Challenge: The Tropicana Casino & Resort in Atlantic City required exterior signage along the boardwalk in front of the Casino. This high traffic area is a prime opportunity for brand and campaign messages.
Solution: Omega produced and installed high-impact out of home banners for Tropicana that serve to grab-attention and convey casino amenities. The signs are engaging potential clients and driving traffic to the resort.
Challenge: The Melting Pot is the premier fondue restaurant with more than 135 locations in 35 states. While a new location was under construction, The Melting Pot required exterior architectural graphics to support brand awareness and serve as a visual locator.
Solution: Omega produced and installed large format architectural graphics, which have stood the test of time for The Melting Pot.
Challenge: Atlanticare was looking for a strategic manufacturing partner that could offer unique, cost-effective and timely solutions while protecting brand standards.
Solution: Omega stretched Atlanticare’s budget by offering innovative ideas designed to streamline orders, pricing, approvals, and processes. Ensured brand consistency and efficiency via G7 print color accuracy.
ESTEE LAUDER COMPANIES, M·A·C
Challenge: Estee Lauder Companies approached Omega with the challenge of producing, managing and fulfilling the 16-language printing needs for the M·A·C Travel Retail Worldwide team.
Solution: Omega recommended specific print products and processes to achieve these printing needs efficiently and cost effectively. Omega delivered an online brand management portal to the client where their retail, regional and corporate managers routinely place custom print orders, as well as monitor and track those orders and inventory in real time.
Results: The client is able to deliver product information into the hands of the traveling consumer quickly and efficiently, while minimizing waste with custom orders through the brand management portal.