top of page

Facebook Advertising Checklist

Planning

Scheduling

Plan campaign timeline

Determine an objective

Determine audience

Determine KPIs

Schedule ad sets

Set daily ad spend

Set ad campaign length

Budgeting

Determine goal ROI

Decide budget

Determine daily ad spend

Monitoring

Check that ads were approved

View ads summary

View performance reports

Monitor campaign analytics

Track KPIs

Creating

Analyzing

Choose ad formats

Design creatives

Create copy

A/B test

Analyze reports

Calculate results for KPIs

Document the results

Update ads based on results

Utilize info for future campaigns

bottom of page