Direct Mail & Data Management

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Why is Direct Mail Such a Great Solution? 

  • Extended Shelf Life. With conventional mail, consumers will typically hang onto mail pieces for quite some time, sharing it with friends & family. 
  • Targeted & Personalized. Each direct mail campaign can be tailored for a specific audience and customized to include names and other personal information. Personalized touches mean that customers are more likely to follow through with a purchase. 
  • Opportunity. Unless you plan on going door-to-door, you’re not going to get any closer to your prospects than direct mail. With a strong sales piece, you will walk right into their home, sit down at their dining room table and pitch your product.

Stats

  • 66% of direct mail is opened.
  • 82% of direct mail is read for a minute or more.
  • 56% of consumers who responded to direct mail went online or visited the physical store.
  • 62% of consumers who responded to direct mail in the past three months made a purchase.
  • 84% reported that personalization made them more likely to open a direct mail piece.
Among numerous surveys, direct mail consistently holds the #1 spot for customer acquisitions and retention, and how, if done right, it can increase your business by tenfold.
 
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