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Paper is complicated- no one sheet fits every project. Here at Omega, choosing the correct paper stock for our projects is crucial. It is imperative to choose the correct paper for a project, because in some instances, choosing the wrong kind can lead to a reprint.

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Tips for Retargeting Customers with Direct Mail

In this day and age, window shopping for the average consumer has been made easier than ever thanks to the advent of online shopping....

How E-Commerce Sites can Benefit from Print Marketing

The internet has quickly turned into a place where people can meet their soul-mate, become an influencer and of course, shop ‘til their...

Where does Print fit into the Sales Funnel?

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...

The Importance of Print Packaging

At one time or another, a consumer has backpedaled an aisle to simply look at a product that might have caught-the-eye. Despite not...

21 Print Design Trends for 2021

It’s been officially one full year since you said to yourself “i'll be back in the office in two weeks”. Eventhough 2020 was a strikeout,...

5 Marketing Blogs You Should be Reading in 2021!

As much as we love writing about print, marketing and advertising; we also love reading about it! Call us obsessed, but we are paying...

Commercial Print Stands out in a Digital World

At some point today, you are most likely going to scroll through a social media news feed. During that time, have you ever considered how...