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OMEGA BLOG
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The Advantages of Using POP Signs for Your Marketing Projects
Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's products, services, and promotions. The main objective of these POP signs are to influence the consumer to buy the product that it is advertising. These signs are usually placed next to the product it is advertising, and these are usually found near where a co
Emily Steel
Print Essentials for Universities and Colleges
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a killer. When it comes to planning a university or college’s latest print marketing strategy, this is especially true. As a prestigious institution of higher education, it’s important that you carefully select just what types of print your school will use. W
Emily Steel
5 Pre Press Print Tips
Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of proofreading has to do with checking for grammar mistakes, typos, spelling, and the overall flow of the language. The second form of proofreading concentrates on the visual appeal of the document from a graphic standpoint. This focuses on line breaks, text spacing, color issues, and overall layout of the file. The main thing to be aware of
Emily Steel
The Future of Lithographic Printing
What the Future Holds for Lithographic Printing Litho, offset, lithography, plate… this kind of printing falls under the category for all these names. You have probably heard that this style of print is too expensive, out of date, or inferior to digital print. That is where you have heard wrong. Lithographic printing is the best process for anything that requires sharp, vibrant printing in high quantities… whether that be high quality brochures, catalogs, handbooks, magazines
Emily Steel
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