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Big Daddy Fishing Rod Racks

Overview

Omega was tasked by Big Daddy Fishing Rod Racks to develop the brand’s online presence and manage all aspects of its marketing; primarily focusing on social media, website management, and digital advertising. The marketing plan consisted of campaign phases that would implement an omnichannel approach to build a following on BDFRR’s two primary social media channels: Instagram and Facebook, increase engagement on social media posts, drive website visitors, and increase sales on the website.

Social Media

The social media strategy consisted of a series of campaigns that focused on different goals with each campaign. Updating the look and messaging across each of the brand’s social media channels erased any confusion in the market and developed a consistent brand identity.

Instagram

In an initial three-month Instagram growth campaign that utilized a multi-faceted strategy of regularly scheduled posts and stories, community engagement, and advertising, there were positive results across the board:

  • Almost 200% increase in reach

  • 28% increase in interactions

  • 64% increase in comments

  • 75% increase in shares

  • 230 new followers

Over a 12-month period, the BDFRR Instagram account experienced improvements in each area of focus from the time of the initiative’s inception.

  • 1,000+ new followers

  • 71% increase in average monthly interactions on posts

  • 132% increase in visitors to the website from Instagram

Big Daddy Fishing Rod Racks bar chart illustrating Instagram engagement before and after partnering with Omega over the course of 12 months
Big Daddy Fishing Rod Racks social post example
Big Daddy Fishing Rod Racks social media profile on Instagram
Big Daddy Fishing Rod Racks social post example
Big Daddy Fishing Rod Racks social post example
Big Daddy Fishing Rod Racks bar chart illustrating average interactions on Instagram and website visitors from Instagram, before and after partnering with Omega.
Facebook

Facebook posed the task of building a community of engaged followers by utilizing organic posts, conversational interactions, and direct shopping tags. In a six-month campaign, the BDFRR Facebook account experienced exceptional follower growth and engagement:

 

  • 185 new followers (+21%)

  • 203% increase in full video views

  • 270% increase in post interactions

  • 242% increase in profile page visits

Big Daddy Fishing Rod Racks bar chart illustrating Facebook KPI's before and after partnering with Omega.
Big Daddy Fishing Rod Racks social media post example
Big Daddy Fishing Rod Racks Facebook profile
Big Daddy Fishing Rod Racks social media post example
TikTok

The Big Daddy Fishing Rod Racks TikTok was inactive for an extended period. Omega was tasked with updating the BDFRR TikTok profile and developing consistent posts to build brand awareness. Over a six-week campaign, Omega created a regular posting schedule, consisting of multiple posts per week, and engaged with the online community. The results were increased followers and more views of BDFRR content:

  • 41 new followers (+75%)

  • 20% increase in monthly video views

Big Daddy Fishing Rod Racks bar chart illustrating TikTok KPI's before and after partnering with Omega.
Big Daddy Fishing Rod Racks social media post example
Big Daddy Fishing Rod Racks TikTok profile
Big Daddy Fishing Rod Racks social media post example

Website

Big Daddy Fishing Rod Racks tasked Omega with driving more traffic and improving direct sales through the website. An omnichannel strategy utilized SEO, social media, and Google advertising to drive relevant traffic to the website and increase conversions.

 

  • 12% increase in unique visitors in the first three months.

  • 27% increase in traffic from Google in the first three months.

  • 15% increase in website sales from the previous year.

Big Daddy Fishing Rod Racks bar chart illustrating website KPI's before and after partnering with Omega.
Big Daddy Fishing Rod Racks website
Big Daddy Fishing Rod Racks store pages
Big Daddy Fishing Rod Racks store pages

Rebranding

After some time, and being satisfied with the results that Omega's Digital Marketing Team was able to deliver, Big Daddy Fishing Rod Racks decided to task us with assisting them in completely rebranding their company.

Omega was able to help Big Daddy Fishing Rod Racks seamlessly transition into Big Daddy Life, which would be more of an all encompassing outdoor and lifestyle brand, rather than a company solely focused on fishing.

In order to facilitate this, we did the following on behalf of our client:

  • Conceptualized and designed an entirely new brand kit, including brand colors, fonts, logos, and graphics

  • Defined a new brand tone and voice

  • Conceptualized, designed and facilitated the manufacturing of a brand new product line

  • Created a totally new website

  • Launched a rebranding campaign in order to spread awareness and spark interest in new products

  • Created social media ads to further advertise Big Daddy's rebrand

Big Daddy Fishing Rod Racks Logo
Big Daddy Life logo
Big Daddy Life logo
Big Daddy Life Logo
Big Daddy Fishing Rod Racks homepage
Big Daddy Life homepage
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